A ______ is a tool that organizations develop over time that defines jargon in user-friendly terms.

A. brand dictionary
B. word bank
C. thesaurus
D. journal entry

A. brand dictionary

Communication & Mass Media

You might also like to view...

Individuals, like @TheRock, who are committed to helping others in the community is what type of persona type?

A. careerist B. hipster C. altruist D. connector

Communication & Mass Media

When brands are part of and essential to a piece of media content, proponents of the practice say it isn't a commercial, it is

A. subgroup marketing. B. synergy. C. brand entertainment. D. niche marketing.

Communication & Mass Media