A ______ is a tool that organizations develop over time that defines jargon in user-friendly terms.
A. brand dictionary
B. word bank
C. thesaurus
D. journal entry
A. brand dictionary
Communication & Mass Media
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Individuals, like @TheRock, who are committed to helping others in the community is what type of persona type?
A. careerist B. hipster C. altruist D. connector
Communication & Mass Media
When brands are part of and essential to a piece of media content, proponents of the practice say it isn't a commercial, it is
A. subgroup marketing. B. synergy. C. brand entertainment. D. niche marketing.
Communication & Mass Media