Surveys provide one with the opportunity to participate in research outside the laboratory. How effective are the surveys in affecting one's attitudes? Self-report measures also provide data about experiences that cannot be observed directly

How reliable is the data obtained thereby? What other methods would you suggest for the assessment of behavior?

What will be an ideal response?

Answer: Describe self-report measures, including surveys. Advantages include being able to reach a large number of people and collecting data about attitudes, beliefs, feelings that cannot be directly observed. Limits to use of self-report include exclusion of children, illiterate or nonverbal adults, and speakers of other languages, as well as the potential influence of social desirability.