At October 1, Arcade Fire Enterprises reported stockholder's equity of $35,000. During October, common stock of $2,000 was issued and the company earned a net income of $7,000. If the stockholder's equity at October 31, totals $40,000, what amount of dividends were paid during the month?

Harland & Wolff in Belfast, North Ireland, makes ocean-going vessels. Last year its primary customer was the U.S. government. You would expect Harland & Wolff to rely on which of the following to promote its vessels?

a. product innovations and direct marketing b. personal selling c. publicity d. advertising and sales promotion

The major reason why a firm with many different products based on widely differing technologies would organize its sales force by product is:

A. A commitment to the marketing concept B. Because it allows salespeople to develop highly specialized knowledge about one product or a few similar products C. The simplicity inherent in implementing and using such a system D. To take advantage of the benefits of specialization of labor inherent in this vertical organization form E. Because it eliminates any duplication of sales efforts