In modified rebuy and in straight rebuy situations, one or more steps of the business-to-business buying process may be eliminated

The art and science of choosing target markets and building profitable relationships with them is called ________

A) marketing management B) positioning C) marketing mix D) market offering E) differentiation

Which one of the following is an organizational factor likely to have an influence on job performance and behavior?

A) Company's culture or atmosphere and values B) Manager's leadership style C) Challenge built into the job D) Employee motivation and interest