The art and science of choosing target markets and building profitable relationships with them is called ________

A) marketing management
B) positioning
C) marketing mix
D) market offering
E) differentiation

A

Business

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In ________, also known as across-countries analysis, the data of all the respondents can be pooled and analyzed

A) Cross-cultural analysis B) Individual-level analysis C) Pancultural analysis D) Intracultural analysis

Business

Diversifiable risk is also called systematic risk

Indicate whether the statement is true or false.

Business