Which of the following generational groups is most comfortable with digital technology and embraces that technology?

While advertising campaigns can help create name recognition, brand knowledge, and perhaps even some brand preference, brands are not maintained by advertising but by ________

A) brand differentiation B) line extensions C) brand experiences D) brand sponsorships E) brand awareness

________ refers to the sale of two or more goods or services as a single package for one price

A) Two-part pricing B) Captive pricing C) Price bundling D) List pricing E) Everyday low pricing