While advertising campaigns can help create name recognition, brand knowledge, and perhaps even some brand preference, brands are not maintained by advertising but by ________

A) brand differentiation
B) line extensions
C) brand experiences
D) brand sponsorships
E) brand awareness

C

Business

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An entertainer such as Garth Brooks, a television show, and a magazine subscription are all examples of products

Indicate whether the statement is true or false

Business

Because Kelly is a tough negotiator, salespeople must be aware of how much flexibility they have in terms of price, specifications, and delivery schedules

Which of the following best helps a salesperson with determining the walk-away point when dealing with Kelly? A) SWOT B) ZOPA C) ROI D) PLC E) CRM

Business