Target-market research identifies who the recipient will be in a communications campaign

Sponsoring cultural events, such as classical music groups, jazz bands, visual art exhibits, and noted painters, dance troupes, and theater performances best fits manufacturers and mass merchandising types of retail stores

Indicate whether the statement is true or false

The Strategic Business Insights' VALS is a commercial segmentation tool that combines

geographic data with demographic data. Indicate whether the statement is true or false