The Strategic Business Insights' VALS is a commercial segmentation tool that combines

geographic data with demographic data.

Indicate whether the statement is true or false

FALSE

Business

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In terms of substantiation of advertising claims, the Federal Trade Commission (FTC) and the courts consider the totality of evidence

If the company has one study that supports the ad claim, but a number of other studies contradict the claim, the FTC and courts will find the claim has not been properly substantiated. Indicate whether the statement is true or false

Business

Task lighting helps conserve energy

Indicate whether the statement is true or false.

Business