With the globalization of public relations, educational standards for public relations and the body of knowledge on which these would be based are __________ diverse than ever before

Answer the following statement(s) true (T) or false (F)

1. A mass audience and a niche audience are the same thing. 2. Each person is a member of only one niche market. 3. Once a media business starts attracting a specific audience, it will sell access to this audience to different advertisers. 4. Ethnic background is a characteristic of demographic segmentation. 5. The VALS typology is a type of psychographic segmentation.

The people who are most important to us and contribute to our sense of self and awareness of what is socially acceptable are our

A. looking-glass others B. particular others C. cultural others D. generalized others