Answer the following statement(s) true (T) or false (F)

1. A mass audience and a niche audience are the same thing.
2. Each person is a member of only one niche market.
3. Once a media business starts attracting a specific audience, it will sell access to this audience to different advertisers.
4. Ethnic background is a characteristic of demographic segmentation.
5. The VALS typology is a type of psychographic segmentation.

1.false
2.false
3.true
4.true
5.true

Communication & Mass Media

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Academics use specific technical words, like "tenure," "course load," and "CV." These are all examples of

a. precise language. b. jargon. c. hyperbole. d. language clarity.

Communication & Mass Media

The communication climate within an organization is tied to the type of organization it is rather than to the top management style within the organization

a. True b. False

Communication & Mass Media