Job evaluation is a systematic method of determining the worth of a job to an organization

Derek eliminated New Balance shoes because he doesn't know anything about them. Derek used which type of evaluation process to make this decision?

A) evoked set method B) multiattribute C) affect referral D) attitude formation

To ensure that connectors see the value of covering a topic, a firm

A) generally needs to offer connectors a commission on media mentions. B) should wage highly visible mass-media advertising campaigns. C) should offer exclusivity to only one outlet per medium. D) has to employ members of its sales force to persuade connectors to publish a story. E) has to overcome five obstacles in the way of media mentions and word-of-mouth.