Derek eliminated New Balance shoes because he doesn't know anything about them. Derek used which type of evaluation process to make this decision?

A) evoked set method
B) multiattribute
C) affect referral
D) attitude formation

Business

What purpose does the northwest-corner rule serve?

What will be an ideal response?

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Business

The belief in the superiority of your culture over any other is called ________

A) ethnography B) centroethics C) ethnocentrism D) expatriates

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Business