All of the following are inventory costing methods except
A) first-in, first-out.
B) average-cost.
C) periodic.
D) specific identification.
C
Business
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Which of the following statements about CRM programs is true?
A) The success of a CRM program relies on its use of mass communication channels. B) CRM programs include information gathered from each customer touchpoint. C) Internet technology is a barrier to the successful implementation of CRM programs. D) To succeed, all companies should engage in CRM every time they interact with a customer. E) Only consumer marketers can benefit from the use of CRM programs.
Business
Which element of the marketing mix includes the development of policies that bring in revenue and strategically shape the competitive environment?
A) product B) pricing C) promotion D) place
Business