Which of the following statements about CRM programs is true?
A) The success of a CRM program relies on its use of mass communication channels.
B) CRM programs include information gathered from each customer touchpoint.
C) Internet technology is a barrier to the successful implementation of CRM programs.
D) To succeed, all companies should engage in CRM every time they interact with a customer.
E) Only consumer marketers can benefit from the use of CRM programs.
B
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Dollar General uses a low-cost strategy as a company. They want to bring in more customers by keeping prices low. How would this strategy impact the type of selection process used at Dollar General for sales associates?
a. The company will want to use a multi-step process, including well-designed behavioral interviews conducted by a panel of interviewers. Hiring the right people that can help keep cost down and volume high is critical. b. The strategy has no impact on the selection process. All companies have the same goals of hiring the most qualified candidates so selection processes are pretty standard across companies. c. The company will focus on cultural fit in the selection process to make sure employees can help innovate to keep a low-cost strategy. d. The company is likely to use a simple application and short interview process, along with a background check to be as efficient in the hiring process as possible.
In the method of Lagrange multipliers, constraints as multiples of a multiplier are subtracted from the objective function, which is then differentiated with respect to each variable and solved
Indicate whether this statement is true or false.