Tolerance of mistakes can be an important aspect of an organizational culture that supports learning

The Delphi method of forecasting is implemented by forming a jury of experts from a diverse population

Indicate whether the statement is true or false

When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process

was to ________. A) develop the research plan B) define the problem and research objectives C) collect the information D) analyze the information E) make the decision