John Deere does very little promoting of its lawn mowers and garden tractors to final consumers
Instead, John Deere's sales force works with Lowe's, Home Depot, independent dealers, and other channel members, who in turn sell John Deere products to final consumers. According to this information, which of the following promotion mix strategies is being used by John Deere?
A) public relations strategy
B) direct marketing strategy
C) push strategy
D) blitz strategy
E) pull strategy
C
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The ability of the sender to create effective images that are correctly interpreted by the receiver is
A) visual parallelism. B) big data. C) visual symbolism. D) visual literacy. E) convention.
Ross Stuart is a purchasing manager in a Texas-based manufacturing company. He sources most of the raw materials needed by his company from Kramer Corp However, Ross is unhappy with Kramer's prices
Additionally, he thinks that the quality of the raw materials supplied by Kramer is substandard. Which of the following stages in the business buying process is Ross' company currently in? A) general needs description B) problem recognition C) product specification D) order-routine specification E) performance review