What is the final stage in the decision-making process?
A) Generating alternative solutions
B) Choosing the best alternative
C) Evaluating the results
D) Identifying and diagnosing the problem
C
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Which of the following is a quantitative approach to research?
A) observational research B) online focus groups C) ethnographic research D) in-depth interviews E) marketing surveys
In keeping planning a continuous process that is attuned to changes in both the internal and external environment, firms should consider all of the following except
A) the use of two-way feedback between managers and employees in the performance appraisal process. B) scheduled retreats of key managers and employees. C) carefully analyzing circumstances and avoiding "seat of the pants" crisis management. D) the creation of standing cross-functional committees.