In a life insurance policy, the entire contract consists of
A) policy and conditional receipt
B) policy and all sales material
C) policy and any verbal agreements
D) policy and attached application
Ans: D) policy and attached application
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What is an advantage personal selling has over other forms of promotion?
a. It is easier to vary the message according to what the customer needs to know with personal selling. b. Personal selling is less expensive on a per contact basis. c. Personal selling is better for convenience products d. It is easier to direct the marketing effort to disgruntled customers with personal selling.
Anecdotal evidence comes from ________
A) research papers published in the past B) online database and websites C) subjective reports and stories that people tell D) videos and photographs E) archived manuscripts and reports