A broker giving a referral fee to another broker must verify that the broker has an active license.

Culture is a determining rather than an influencing factor in the context of marketing

Indicate whether the statement is true or false

Paolo Rodrigues is a sales rep employed by Montano Travel Services. He is preparing to demonstrate a very complex computerized reservation system at a meeting with a corporate client

Which of the following guidelines would be most helpful as Paolo conducts the demonstration? A) Use showmanship to build product interest. B) Use a portfolio to organize the key sales goals. C) Offer one idea at a time with an appropriate amount of detail. D) Be sure the sales demonstration gives the prospect a temporary feeling of ownership. E) Use the customer's own computer and equipment to demonstrate the product's features.