Which of the following best describes a company's business portfolio?
A) the list of all the marketing activities in which the company invests
B) the target segments of the company's various businesses
C) the company's products or services in a particular market
D) the collection of businesses and products that make up the company
E) the company's strengths in terms of technology, people, and products
D
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When evaluating the six-step decision making process, what occurs during the solution selection step?
A. The process will begin again if the decisions made were incorrect B. Definition of the problem as clearly and precisely as possible C. Details of every solution possible including ideas that seem far fetched D. The solution that best solves the problem is selected
Which of the following is the term used for the conflict and anxiety a person experiences when two sets of perceptions are contradictory or incongruent?
A. Cognitive dissonance B. Job satisfaction C. Cognition D. Attitudes