The text quotes the old speechmaking formula, "Tell 'em what you're going to tell 'em. Tell 'em. Then tell 'em what you told 'em." The last sentence refers to the

A. summary
B. orienting material
C. attention material
D. clincher

Answer: A

Communication & Mass Media

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Nonverbal messages cannot substitute for verbal messages

Indicate whether the statement is true or false.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The soft agreement is the same as the memorandum of understanding. 2. Agreements are written using a positive framing (use “Sam will” instead of “Sam will not”). 3. Agreements are written in vague language so the parties have the room to interpret meaning later. 4. Parties with high conflict and low trust require less specificity and behaviorally definable language. 5. If parties are comfortable with terms such as “professional,” “safe,” “respectful,” “timely,” then parties have the same interpretation of those terms.

Communication & Mass Media