Travel agents at Apollo Travel Services follow a computer program that displays question prompts and dialogue boxes with travel policies as the agent enters information about the consumer's travel plans. This is an example of a(n) ________
A) audiovisual-based training method
B) electronic performance support system
C) intelligent tutoring system
D) computer-based training module
Answer: B
Business
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________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes
A) Cognitive differentiation B) Emotional appeal C) Comparative advertising D) Conclusion advertising
Business
A pricing policy in which a product has a different selling price in export markets than it has in the home market is called ________
A) dual pricing B) cost-plus pricing C) penetration pricing D) premium pricing
Business