The classification pattern is appropriate when your topic breaks down into two or three areas that aren't related temporally

Indicate whether the statement is true or false

True

Communication & Mass Media

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This is a packet provided to news reporters to tell the story in an advantageous way

A) media kit B) b-roll C) video release D)media package

Communication & Mass Media

When one advertiser shares a message with another—such as when a cheese dip manufacturer combines with a potato chip manufacturer to buy advertising space and time—we call it __________

a. specialty advertising b. cooperative advertising c. professional advertising d. all of the above.

Communication & Mass Media