When one advertiser shares a message with another—such as when a cheese dip manufacturer combines with a potato chip manufacturer to buy advertising space and time—we call it __________

a. specialty advertising
b. cooperative advertising
c. professional advertising
d. all of the above.

B

Communication & Mass Media

You might also like to view...

Nonprofit PR practitioners are different from their corporate counterparts in all of the following ways, EXCEPT: :

a. They often have oversight from a Board of Directors b. Their main concern is with voluntary and charitable giving efforts c. Their key external audiences include volunteers d. They employ the same strategies and tactics as other sectors

Communication & Mass Media

What author paved the way for contemporary fantasy literature?

A. Judy Blume B. Stephen King C. J. K. Rowling D. J. R. R. Tolkien

Communication & Mass Media