The ________ section of the marketing research proposal should discuss how the data will be collected and who will collect it
The ________ section of the proposal discusses the kind of data analysis that will be conducted and how the results will be interpreted.
A) appendices; data analysis
B) fieldwork/data collection; reporting
C) research design; data analysis
D) fieldwork/data collection; data analysis
D
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Bluecap Co. uses a standard cost system and flexible budgets for control purposes. The following budgeted information pertains to 2019:
Denominator volume—number of units 8,000 Denominator volume—percent of capacity 80%Denominator volume—standard direct labor hours (DLHs) 24,000 Budgeted variable factory overhead cost at denominator volume$103,200 Total standard factory overhead rate per DLH$15.10 During 2019, Bluecap worked 28,000 DLHs and manufactured 9,600 units. The actual factory overhead cost for the year was $14,000 greater than the flexible budget amount for the units produced, of which $6,000 was due to fixed factory overhead. In preparing a budget for 2020 Bluecap decided to raise the level of operation to 90% of capacity (a level it considers to be "practical capacity"), to manufacture 9,000 units at a budgeted total of 27,000 DLHs. The standard variable overhead application rate per direct labor hour in 2019 for Bluecap Co., to two decimal places, was:
Why is determining the size of a medium's market important to marketers efforts? Do online media pose any challenge in this regard?
What will be an ideal response?