Why is determining the size of a medium's market important to marketers efforts? Do online media pose any challenge in this regard?
What will be an ideal response?
Determining how many people consume a particular medium is important to understanding audience preferences. Size of medium is not primarily a measure of an outlet's advertising sales or number of staff. For most media, size is an indicator of the level of audience attention to an outlet. Measuring the attention of online audiences remains fairly complex, as the medium is still new and measurement standards are still evolving.
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Many companies adopted a policy of _________ only after the surprising public response to issues companies did not previously consider to be part of their business responsibilities.
A. social conscience responsibilities B. instrumental citizenship C. corporate social responsibility D. social contracts
Food is a product category most likely to exhibit cultural sensitivity. Using Heinz ketchup as an example, discuss how the company has used its advertising taking into account cultural sensitivities in different parts of the world
What will be an ideal response?