In the cognition dimension of advertising research, researchers study all of the following except:

An organizational subculture can be defined as a group of people who engage in behavior and share values that are different from the larger organizational culture

Indicate whether the statement is true or false

__________ evaluation assesses speakers' abilities to

meet set standards and does not compare them to others. a. Comparison-based b. Criterion-based c. Competition-based d. Judgment-based