Compare and contrast the fundamental attribution error and the self-serving bias as common attribution errors.

What will be an ideal response?

Answers will vary.

Communication & Mass Media

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A presidential campaign manager tapes a pep talk telling volunteer workers they are “the best, the brightest, the most brilliant strategists I have ever seen,” knowing that assigning these traits will get them to act accordingly. What is he doing?

a. agenda-setting b. positive labeling c. name-calling d. low-context speaking

Communication & Mass Media

A TV station’s production department makes sure all local commercials are aired when they are supposed to be

a. True b. False

Communication & Mass Media