A presidential campaign manager tapes a pep talk telling volunteer workers they are “the best, the brightest, the most brilliant strategists I have ever seen,” knowing that assigning these traits will get them to act accordingly. What is he doing?

a. agenda-setting
b. positive labeling
c. name-calling
d. low-context speaking

Answer: b

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. One of the four purposes of an informative presentation is to help the audience apply the information.  2. The kind of knowledge we possess affects our perception of the world.  3. Whether the audience is interested in the topic before you present it is less important than the interest they demonstrate after the presentation.  4. Audiences understand specific facts and details better than main ideas and generalizations.  5. Audiences are more likely to understand simple words and concrete ideas than complex words and abstract ideas. 

Communication & Mass Media

In a ________ of recruiting interviews, one recruiter may converse with an applicant for 15 or 20 minutes, perhaps developing a general impression of the applicant's background, and then passes the applicant along to a second recruiter who probes into specific job skills.

A. chain format B. panel format C. group format D. seminar format

Communication & Mass Media