________ includes concern about data quality issues

Which of the following is a major advantage of using direct mail?

A) Direct mail permits target market selectivity. B) It is the best suited tool for selling complex products. C) Campaign testing is not needed for direct mail. D) Direct mail has very high conversion rates. E) It is the best method to sell industrial products.

Leadership and management become more closely similar when considering the issue of

a. effectiveness and competence b. national and organizational culture c. individual traits d. organizational performance