The initials PATCO are associated with

How might recruitment differ for a company focused on a low-cost strategy versus a company using a differentiation strategy?

A. The low-cost strategy firm would probably rely on the local newspaper and walk-in applicants. The company with the differentiation strategy would want to recruit more extensively. B. All of the answers are correct. C. The low-cost strategy firm would most likely only share minimal information in the recruiting ads. The company using a differentiation strategy would want to be clear about the company value proposition. D. The low-cost strategy firm would spend less money on recruitment, knowing their applicants would most likely come from a local labor market. The company with the differentiation strategy would likely have a larger geographical area in which to recruit qualified applicants.

According to Prahalad and Hamel, a core competence has all of the following characteristics except:

A) potential access to a wide variety of markets. B) a significant contribution to perceived customer benefits. C) it is easy for competitors to imitate. D) benefits to customers. E) it is difficult for competitors to imitate.