Which of the following is NOT a distribution decision?
a. Increasing the number of outlets in a particular city.
b. Working with a logistics partner to reduce order-to-delivery time.
c. Conducting trade-area analysis and location analysis.
d. Reducing promotion costs.
e. Analyzing in-store traffic patterns.
Ans: d. Reducing promotion costs.
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To promote its Centrino wireless chip, Intel launched a global ad campaign that features different combinations of celebrities. These celebrities were chosen because they are widely recognized in the key world markets
This type of strategy is referred to as: A) product-communications extension. B) product extension-communications adaptation. C) product adaptation-communications extension. D) product-communication adaptation. E) product invention.
In the post-September 11 business environment in the United States, imports have come under increased security. One of the initiatives taken in the interest of national security is:
A) NAFTA. B) C-TPAT. C) WTO. D) NTB. E) FSC.