To promote its Centrino wireless chip, Intel launched a global ad campaign that features different combinations of celebrities. These celebrities were chosen because they are widely recognized in the key world markets
This type of strategy is referred to as:
A) product-communications extension.
B) product extension-communications adaptation.
C) product adaptation-communications extension.
D) product-communication adaptation.
E) product invention.
B
Business
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Kimberley puts $200 pre-tax in a special account each month to use to help pay for her health care options. She is participating in a __________________
a. preferred provider organization b. health maintenance organization c. health savings account d. consumer-driven health plan.
Business
Sandra is terrible at saving; therefore her insurance advisor suggested a term life insurance policy for her since it has a saving/investing aspect
Indicate whether this statement is true or false.
Business