Because non-media connectors have smaller audiences than traditional media outlets,
A) consumers remember products advertised via these connectors better than through conventional outlets.
B) it is easier to measure ROI when using non-media connectors to promote a product.
C) public relations practitioners usually do not consider them valuable to their marketing plans.
D) MPR professionals usually have to make more of an effort to learn about these channels.
E) MPR professionals include them in strategies focused on local or regional products sold by small businesses.
D
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The most frequent type of shareholder proposal in 2009-2010 was for an advisory vote on compensation.
a. true b. false
Which of the following is a function of forecasting?
A) setting a target value and telling the program which variable to change to reach the goal B) using semantic structures and linguistic relationships to extract meaningful business intelligence C) calculating relationships between variables and allowing users to change some variables to see how others are impacted by it D) analyzing seasonal trends, using statistical decision support tools, to predict the future