What are the differences between quantitative and qualitative forecasting methods?
What will be an ideal response?
Quantitative methods use mathematical models to analyze historical data. Qualitative methods incorporate such factors as the decision maker's intuition, emotions, personal experiences, and value systems in determining the forecast.
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When marketers set low expectations for a market offering, they run the risk of ________
A) disappointing loyal customers B) having to use an outside-in rather than an inside-out perspective C) failing to attract enough customers D) failing to understand their customers' needs E) incorrectly identifying a target market
If you choose to follow up on the status of your application, ________
A) follow-up with everyone you met during the interview B) keep in mind that an email is the least convenient medium for your contact to answer C) keep in mind that a telephone call indicates a more assertive attempt to contact the employer D) do not resell your strengths in a written message, as this will seem pushy E) ensure that you use multiple methods to contact the employer