When marketers set low expectations for a market offering, they run the risk of ________
A) disappointing loyal customers
B) having to use an outside-in rather than an inside-out perspective
C) failing to attract enough customers
D) failing to understand their customers' needs
E) incorrectly identifying a target market
C
Business
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Which of the following statements is true of Moore's Law?
A) It is based on the technological advancements in weapon manufacturing. B) It made the cost of data processing, communications, and storage essentially zero. C) It states that the total number of transistors produced in the world doubles every 18 months. D) It has made the use of transistors obsolete.
Business
The linkage between the demand for automobile tires and sales of automobiles is an example of ________ demand
A) derived B) business C) joint D) fabricated
Business