Having direct eye contact can decreases speaker credibility and speaker comprehension
Indicate whether this statement is true or false.
Answer: FALSE
Communication & Mass Media
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Discuss what it means to be a credible speaker and the role ethics plays in credibility
What will be an ideal response?
Communication & Mass Media
The information processing characterized by heightened scrutiny of information related to the issue at hand in ELM is:
a. heuristics b. none of these c. central route d. peripheral route
Communication & Mass Media