The information processing characterized by heightened scrutiny of information related to the issue at hand in ELM is:

a. heuristics
b. none of these
c. central route
d. peripheral route

c

Communication & Mass Media

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To reduce uncertainty in communication encounters, you should make assumptions about the individual

Indicate whether the statement is true or false.

Communication & Mass Media

Regardless of race, ethnicity, or economic status, the majority of women regard _________ as the primary way to build and enrich friendships

a. exchanging favors b. sexuality c. talk d. activities e. relational maintenance

Communication & Mass Media