The information processing characterized by heightened scrutiny of information related to the issue at hand in ELM is:
a. heuristics
b. none of these
c. central route
d. peripheral route
c
Communication & Mass Media
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To reduce uncertainty in communication encounters, you should make assumptions about the individual
Indicate whether the statement is true or false.
Communication & Mass Media
Regardless of race, ethnicity, or economic status, the majority of women regard _________ as the primary way to build and enrich friendships
a. exchanging favors b. sexuality c. talk d. activities e. relational maintenance
Communication & Mass Media