Visiting a competitor's store to see how salespeople deal with customers is a form of secondary research

Sensitivity analysis is a technique that ________

A) sets the budgets of alternative investment opportunities B) analyzes the effect of an investment on workers' morale C) evaluates the different available investment options D) shows how results differ when underlying assumptions change

Which of the following focuses on things such as encouraging customers to visit websites for more information on a topic?

A) Marketing messages B) Claim or adjustment messages C) Sales messages D) Persuasive presentations of ideas E) Requests for action