Which of the following focuses on things such as encouraging customers to visit websites for more information on a topic?
A) Marketing messages
B) Claim or adjustment messages
C) Sales messages
D) Persuasive presentations of ideas
E) Requests for action
Answer: A
Explanation: A) Marketing messages focus on such tasks as introducing new brands to the public and encouraging customers to visit websites for more information, whereas sales messages make an explicit request for people to buy a specific product or service.
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Major Manuscripts, Inc. is currently operating at 85 percent of capacity. All costs and net working capital vary directly with sales. The tax rate, the profit margin, and the dividend payout ratio will remain constant. How much additional debt is required if no new equity is raised and sales are projected to increase by 15 percent?
A. -$810 B. -$756 C. -$642 D. $244 E. $358
The range in which the true value of the population is estimated best defines level of
A) confidence. B) precision. C) variability. D) viability.