Business buyers are heavily influenced by factors in the current and expected economic environment, such as ________

A) level of primary demand
B) organizational objectives
C) group dynamics
D) individual motives
E) culture and customs

A

Business

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Unilever and other consumer goods companies often engage in differentiated target marketing, offering a full range of brands within a given product category

Indicate whether the statement is true or false

Business

Under which of the following circumstances will a disciplinary action taken by management be considered a disciplinary action that is based on a just cause?

a. The disciplinary action was administered by the management without adequate investigation. b. After a lax past enforcement, management suddenly started enforcing a rule without prior intimation. c. The employee was given adequate warning as to the consequences of his conduct. d. Management has enforced a rule against only a particular group of employees.

Business