How do consumers make complex buying decisions? Which is the most effective technique in helping customers make complex decisions?
What will be an ideal response?
ANSWER: Consumers making complex buying decisions are more extensively involved. They rely on large amounts of information to help them reach a purchase decision. Personal selling is most effective in helping these consumers decide. For example, consumers thinking about buying a car typically research the car online using corporate and third-party Web sites. However, few people buy a car without visiting the dealership. They depend on a salesperson to provide the information they need to reach a decision. In addition to online resources, print advertising may also be used for high-involvement purchase decisions because it can often provide a large amount of information to the consumer.
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The organization makes changes to a standing order. Decision time is lengthy. The buying center includes more people. The organization changes back to an old vendor.
Explain the concept of power distance, and how power distance effects the workplace
What will be an ideal response?