Budgets for product placements and branded entertainment have increased for all of the following reasons except:
A) a brand's appeal is stronger when it is shown in a non-advertising context.
B) the perception of what others think of a brand is important to consumers.
C) seeing brands used in movies and television shows intensifies the desire to purchase the brand.
D) seeing the brand used by other people provides post-purchase reassurance for individuals who have already purchased the brand.
C
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Journalize the following purchase transactions for Schaeffer Office Supplies using the periodic inventory system. Explanations are not required
May 12 Schaeffer buys $167,500 worth of merchandise inventory on account with credit terms of 2/10, n/30 May 16 Schaeffer returns $18,600 of the merchandise to the vendor due to damage during shipment. May 21 Schaeffer pays the amount due. What will be an ideal response
The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called ________
A) projection B) observation C) description D) exploration E) micro-pattern research