The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called ________

The relationship between a company and its office supplies vendor where competition rather than cooperation is the dominant form of governance is probably best described as ________

A) basic buying and selling B) contractual transaction C) collaborative D) customer supply E) customer is king

During the ________ phase of the customer life cycle, prospects become customers whoneed to be supported by the organization

A) customer engagement B) marketing C) customer acquisition D) relationship management