The Internet has given today's companies a new set of capabilities. Among those capabilities is the ability to operate a new information channel. Describe how information can be used by the marketer in this new channel
What will be an ideal response?
Companies can operate a powerful new information and sales channel, the Internet, with augmented geographical reach to inform and promote their businesses and products worldwide. By establishing one or more Web sites, a company can list its products and services, its history, its business philosophy, its job opportunities, and other information of interest to visitors. This provides consumers with a direct access to the company. Almost all Web sites include a "contact us" section that enables consumers to put forth their queries and interact with the company directly. This in turn allows marketers to be aware of people's opinions and preferences.
You might also like to view...
Salespeople ensure that delivery schedules are met, that the products or services perform as promised, and that buyers' employees are trained to use the products in the _____ step of the selling process
a. preapproach b. needs assessment c. lead qualification d. follow-up
In consultative sales, the customer's primary focus is a trustworthy:
A) product B) salesperson C) organization D) culture E) industry