The private, metaphorical, emotional meaning for a concept is referred to as:

a. signification
b. connotation
c. tenor
d. denotation

b

Communication & Mass Media

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Magnification in a speech involves

A) concentrating on appearances. B) emphasizing features that are honorable and praiseworthy. C) flattering a reward recipient. D) telling listeners all you know about a reward recipient.

Communication & Mass Media

Naomi is having a dif?cult time hearing her biology lab instructor's directions for the test they

are about to run. She's trying to remember whether or not she had unplugged her mother's old coffee pot before she left for school. What prevents Naomi from listening to what her instructor is saying? A) passivity B) jargon C) internal noise D) external noise

Communication & Mass Media