List and briefly describe the three major categories of segmentation variables
What will be an ideal response?
a. Geographic – the underlying rationale is that tastes vary by part of the world, part of a country, or even between cities and rural areas.
b. Demographic – income, age, occupation, education, race, and other variables have all been found to distinguish between different kinds of consumer buying habits.
c. Psychographic – these variables characterize the psychological differences between people in terms of lifestyles, personalities, and social class.
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According to garment makers, the demands of large customers are nearly wiping out profits for all but the very large suppliers
Indicate whether the statement is true or false a. True b. False
A(n) ________ state is the normal operating condition of the queuing system
A) primary B) transient C) NOC D) balanced E) steady