By handing the message over to connectors,
A) MPR creates media mentions and generates word-of-mouth inexpensively.
B) companies do not have to rely on public relations professionals.
C) firms can be certain that audiences will receive the message every time.
D) MPR professionals do not have to bother following up.
E) organizations can entirely eliminate the need for mass media advertising.
A
Business
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A programmed decision is ____________
Fill in the blank(s) with the appropriate word(s).
Business
Of the following principles used in developing effective advertisements, which helps viewers move the advertising message from short-term memory to long-term memory?
A) simplicity B) consistent positioning C) identifiable selling point D) visual consistency
Business