Crowdsourcing differs from mass collaboration in that crowdsourcing initiatives ________
A) use collaborative web sites and wikis
B) yield results very slowly
C) facilitate an information-sharing environment
D) have a specific purpose or problem to solve
E) are open-source projects
D
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Electron borrowed $15,000 cash from TechCom by signing a promissory note. TechCom's entry to record the transaction should include a:
a. Debit to Notes Receivable for $15,000. b. Debit to Accounts Receivable for $15,000. c. Credit to Notes Receivable for $15,000. d. Debit Notes Payable for $15,000. e. Credit to Cash for $15,000.
An advertising objective to stimulate more usage of a product is appropriate under which of the following conditions?
A) The advertised product belongs to a nascent product category. B) The company is not the market leader. C) The advertised brand is superior to the market leader. D) The product class is mature. E) Brand usage for the product is very high.